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The Art and Science of Effective Communication and Developmental Negotiation.

Our ability as humans to communicate is universally acknowledged as one of the defining features of being human. Our individual ability to communicate well is central in all that we do in life. Difficulties in communication can result in mistakes, wasting time and effort, unnecessary problems, intolerance, suffering and conflict.

Effective communication saves time and effort, increases our productivity, increases our understanding, and improves our effectiveness in all areas of our life. Effective communication is necessary in love and relationships, in poetry, prose, music, dance and art, a fundamental in all our highest and greatest pleasures in life.


Communication is involved not only in the big things in life it is a necessary part of all human activities from mother child interactions, living together, relating, socialising, learning, media, art and science. The importance of communication is evident in the wide range of different communication behaviours that we rely upon.
These include Informing, Telling, Stating, Reporting, Asking, Questioning, Directing, Instructing, Commanding, Suggesting, Promising, Warning, Assuring, Expressing, Committing, Changing, Stimulating, Pleasing, Activating, Orientating, Creating, Imagining, Envisioning, Planning, Expecting, Reviewing, Summarising, Consolidating, Judging, Evaluating, Comparing, Contrasting, Mediating and Negotiating.


The importance of communication means that any difficulties or problems in communication can has serious consequences in all areas of our life. Poor communication can result in misunderstanding, confusion, relationship problems, poor decisions, intolerance, conflict and violence.
Effective communication can have a positive contribution in all areas of our life; both in the avoidance of the unnecessary suffering from poor communications and in its positive contribution in helping us to meet the increasing challenges of our modern world and helping us to make this a better, safer world, a world of greater mutual understanding and tolerance of each other and other cultures



We develop our communication skills through a combination of self learning and learning from others through processes such as copying, role modelling and direct instruction. Because of this there is a degree of randomness or luck in the examples available and it is unlikely that our all of our self learning and all of our external examples will be the most effective possible.


Modelling is an effective methodology for identifying the most effective communication processes and behavioural skills; a methodology that is also used to formalise these processes and skills to make them available to everyone. Modelling is also a source of new skills. Developmental Behavioural Modelling DBM® has identified how the communication process works in detail and the processes active as we develop our communication knowledge and skills throughout our lives. Training in DBM will help you to develop your communication skills and offer you many tools and processes to help others to develop their communication skills.



All of us build our understanding of the world around us based on our experience. We continue to create and change this understanding throughout our lives. We call this understanding that each of us creates our ‘model’ of the world. By a model we mean “an organised dynamic representation of our world”. We do not respond to the world as it is. We respond to how we have made sense of it, how it is “meaningful” to us. We then respond to new things based on what we already “know”. Instincts build in responses for animals but human beings need to learn how to respond in our cultures, organisations, countries and families. This learning, the building of a model, is a process ofModelling. All our cognition and all our emotions are based on our understanding of reality, on our models of the world.


We build and use models; our clients build and use models. As professional we are more likely to build formal models (including theories) to extend our informal or “naturalistic” modelling. Both informal understanding and the formal understanding of science are models (and theories) built through the process of modelling. No matter what the epistemology underlying a theory both the epistemology and the theory require to be created in the first place.


Developmental Behavioural Modelling DBM® is the formal studying of the complete range of modelling. This includes the structure and function of models, how models are formally and informally constructed and applied. DBM® offers a practical and verifiable set of distinctions, models and processes for identifying HOW we communicate, HOW learn and improve our communication.



In this workshop John will introduce the key distinctions, models and processes for effective Communication and Developmental Negotiation he has created through the application of the modeling field of Developmental Behavioural Modelling (DBM®). John has been modeling the process of communication for over 30 years integrating his creative modeling with his work as a therapist, teacher and consultant together with extensive research and study including systems theory, communication theory, and information theory.

DBM® allows us to investigate in detail where communication fails or is problematic for example miscommunication, poor communication, manipulative communication, irrelevant communication, poor communication, and lack of communication. DBM® also provides a wide range of understanding, distinctions, skills, models and processes to resolve these communication problems.


John has also modelled in detail how the different Communicating Behaviours work how they relate to each other including negotiation, a communication process that he has developed into a process for personal and professional development.



Negotiation is traditionally used to assist in the communication between two or more people (or points of view within and individual) in order to reach an agreement or compromise. John has created, through DBM®, new developmental applications for negotiation that integrate with many other DBM® tools for personal and professional development have been created for this communication process. He has identified twelve different patterns of negotiation. One of them is a new application of negotiation for personal and professional development. Developing through negotiation has the addition advantage of being a joint venture throughout, maintaining the importance of the relationship whether it is intrapersonal or interpersonal negotiation. Negotiation exemplifies the how DBM® can identify existing skills and processes in depth and also how DBM® is unique in creating new understanding, processes and skills for human development.



This training is NOT about simplistic tricks and “quick fixes“. The workshop IS about developing a deeper understanding, an increased sensitivity, and more effective communication skills that when used appropriately will improve the quality all aspects of communication and the quality of life for all involved.


The training uses a combination experiential learning, and direct instruction within a caring and protective environment. Openness and willingness to explore and share experiences with others is a pre-requisite for all involved and will used to both create and test the new understanding and skills in communication.

Participants will learn:

  • The Science of Communication; how communication works, the processes and dynamics of communication.
  • The Art of Communication; how communication skills and artistry create an aesthetic elegance beyond the necessary mechanics of communication.
  • The Art and Science of Communication; how the holistic modelling methodology of DBM®builds on an integration of the best of the art and science of communication to create an in-depth model for improving all aspects of communication and resolving communication problems.
  • The role of Communication.
  • The benefits and limitations of Communication.
  • The metaphors of communication.
  • The myths of communication.
  • The dynamics of Communication; Communication Functions: How to identify communication processes.
  • How to identify communication patterns and processes.
  • Communication Behaviours: How to identify the main communication behaviours
  • Improving Communication: How to develop accurate and effective communication
  • Over 30 common communication difficulties, problems and limitations and how to resolve them.
  • How communication operates in relation to our conscious mind, unconscious mind and biological mind and how to develop more effective “inner” communication
  • Twelve different Types of Negotiation.
  • Developmental Negotiation: How to use the negotiation process for specific personal and professional developments.
  • How to communicate with intelligence and wisdom
  • How to change Communication and how to use communication to make changes
  • Specific change processes and patterns for working with communication difficulties, problems and limitations
  • How to communicate with intelligence and wisdom
  • How to change Communication and how to use communication to make changes
  • Specific change processes and patterns for working with communication difficulties, problems and limitations
  • How to communicate with intelligence and wisdom
  • How to change Communication and how to use communication to make changes
  • Specific change processes and patterns for working with communication difficulties, problems and limitations
  • Specific Linguistic communication Skills.
  • Specific Non- Linguistic communication Skills.


Core Syllabus:

  • DBM® Communication Model.
  • DBM® Analogue, Digital and Differential Information Model.
  • DBM® Performative, Literal and Metaphoric Communication Model.
  • Sensory sensitivity and how to develop sensory skills.
  • Communication Roles.
  • Communication Processes.
  • Communication Behaviours.
  • Communication Preferences.
  • Communication Patterns.
  • DBM® Communication Model.
  • DBM® Sensory Experience, Meaning, Significance Model.
  • DBM® Input, Relate, Compute, Output Model.
  • DBM® Transitions Fiction, False Facts, Fallacies, Faults Model.
  • DBM® Dictate, Communicate, Relate Model.
  • DBM® Emit, Transmit, Communicate Model.
  • DBM® Communicate To, With, As Model.
  • DBM® Openings, Opportunities, Choices Model.
  • DBM® Information, Understanding, Orientation Model.
  • DBM® Types of Distinction.
  • DBM® Managing Labels.
  • DBM® Types of Nothing.
  • DBM® Types of Feeling.
  • DBM® Types of Thinking.
  • DBM® Types of Doing.
  • DBM® Subjective, Objective, Contextual Communication Model.
  • DBM® Describe, Explain, Justify.
  • Muti-Functional Communication
  • Multi-Level Communication
  • Different Types of Negotiation
  • Developmental Negotiation: the application of the negotiation process for specific personal and professional developments


Key Background Distinctions and Models

  • DBM® Natural Modelling, Mythical, Metaphoric, Magical, Formal Modelling
  • Causal and Transitional Modelling
  • DBM® Fractal Modelling
  • DBM® Life Skills Model
  • Specific Life Skills
  • DBM® Self Management Model
  • DBM® Consultancy Model
  • (Integration of Advising, Counselling, Therapy, Consulting, Teaching, Training and Coaching)
  • DBM® Knowledge Trees
  • DBM® Motivation and Attainment Model
  • DBM® Field Model
  • DBM® The modelling of Mind Model: 11 B’s
  • DBM® Transitions Model
  • DBM® Twelve Patterns of Change
  • DBM® Three models of Change
  • DBM® Seven Types of Change
  • DBM® Processing Preferences
  • DBM® Systemic Leadership Model
  • DBM® Motivation and Attainment model
  • DBM® Seven Types of Transitions
  • DBM® Five Stages of Transitions
  • DBM® Life Grid
  • DBM® Subjective, Objective, Context Model
  • DBM® Evaluation Model
  • DBM® Coaching D.A.N.C.E. Model